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Artifishal is a film about people, rivers, and the fight for the future of wild fish and the environment that supports them. It explores wild salmon’s slide toward extinction, threats posed by fish hatcheries and fish farms, and our continued loss of faith in nature.
Protect Wild Fish Tell decision makers to stop wasting money on failed plans and invest in science-based solutions to save endangered wild salmon and orcas: Stop hatcheries, reduce harvest and remove dams. Sign the Petition
Get the Facts

Wild Fish: Spawned, born and specifically adapted to thrive in the wild environment through natural selection, which ensures only the most genetically fit individuals survive to reproduce. Wide range of genetic and life-history diversity allows wild fish to better survive changing conditions and compromised habitat.

Hatchery Fish: Spawned and raised by humans in artificial habitats, where a precisely controlled environment selects for domesticated traits, then released into the wild. Hatchery fish are weaker and less able to survive in the natural environment or adapt to changing conditions. They also tend to mature at younger ages and smaller sizes than wild fish. Threaten wild fish through increased predation and competition for food and habitat during mass releases, and through interbreeding on the spawning grounds, where they pass maladapted genes to the wild population.

Farmed Fish: Domesticated and raised by humans to thrive in high-density aquatic feedlots, often in public marine waters, where they are raised to market size and harvested for consumption. Threaten wild fish with parasites, diseases (and the pesticides used to control them), and through competition and interbreeding during frequent escapes.

While it’s true that human activity—dams, development, resource extraction, etc.—have taken a toll on our rivers, science shows that wild fish, because of genetic and life-history diversity, survive better than hatchery fish, even in severely compromised habitat. In fact, the presence of hatchery fish is often a limiting factor in wild fish recovery, which can leave large amounts of prime spawning and rearing habitat unused. As climate change further threatens cold-water fish populations, the diversity and adaptability of wild fish will be crucial for survival.

Juvenile hatchery fish outcompete wild fish for resources and attract unnaturally high levels of predation, both from sheer numbers and through domesticated behavior. Surviving hatchery fish can spawn with wild fish, reducing offspring survival rate of mixed hatchery/wild pairs by up to 50% in the first generation alone. In other words, adding more hatchery fish frequently results in less total fish available for harvest.

While many people believe fish hatcheries are paid for exclusively with fishing-license sales, funding sources actually include city and state general funds, electrical utilities and a range of federal agencies. Which is to say, taxpayers and electrical-rate payers—ordinary citizens—are footing the bill for a system that’s driving wild fish to extinction and costs billions of dollars in the process.

Hatcheries are managed by a variety of state, federal, tribal and private, non-governmental entities.

We strongly support First Nations/Tribal rights to fish, hunt and harvest throughout their ancestral territories. However, science demonstrates that adding hatchery fish to a watershed does not create a sustainable fishery. Our goal is to work with tribal fisheries to focus on wild fish recovery and building more abundant, truly sustainable harvest opportunities.

Leading scientists and recent data indicate that the current plan—to feed starving Southern Resident killer whales with 60 million additional hatchery Chinook salmon per year—is misguided, expensive ($87 million), and likely, disastrous for the orcas, wild Chinook salmon and other aquatic life. And yet, the fact remains: The whales need more food and they need it now. The only real solution to provide more Chinook salmon for orcas in the short term, then, is to reduce harvest, particularly in West Coast open-ocean fisheries. This will require sacrifice by many of us, but if we’re serious about saving hungry orcas, we humans need to take less for ourselves.

Longer-term solutions benefit wild Chinook salmon, orcas and human fishermen alike. By recovering habitat, removing dams, reducing hatchery production and moving harvest to rivers and estuaries rather than open-ocean, mixed-stock fisheries, we can rebuild healthy populations of big, wild Chinook salmon. As wild salmon grow in size and abundance, they can provide the critical food needed by Southern Resident killer whales, and increased opportunity for recreational and commercial harvest.

According to leading orca scientists, no. Based on current orca-food-source research, increased numbers of hatchery releases would be of little benefit to Southern Resident killer whales (SRKW). A majority of hatchery salmon, as part of the domestication process, mature early and are too small, even as adults, to meet the caloric requirements of orcas. SRKWs need the increasingly scarce, large, wild Chinook salmon, which would be further depleted by the influx of hatchery fish.

The only immediate way to provide more food for Southern Resident killer whales is to reduce open-ocean harvest. Currently, the ocean fishery off the west coast of Vancouver Island alone takes 70% of the Chinook salmon large enough to benefit orcas. Moving fisheries to river mouths and employing selective-harvest techniques in the future would allow humans to continue harvest while increasing the number of large, wild Chinook available to orcas.

When the four Klamath River dams come down, we will witness one of the largest river restoration projects in North American history. A free-flowing Klamath represents prime wild salmon habitat and the possibility of a truly wild river. However, current plans call for the Klamath hatchery program to operate for at least eight years after dam removal. Given that we know hatchery fish are often the limiting factor in wild fish recovery, this would mean another lost opportunity, like the one we missed on the Elwha with its ongoing, post-dam-removal hatchery program. How can we best help the Klamath return to its natural abundance? Invest in long-term, science-based solutions: recover habitat and allow wild salmon to recolonize and repopulate the watershed as they’ve evolved to do over millions of years.

In a word, yes. It can be difficult, but there are a few simple rules of thumb that allow us to buy and eat salmon responsibly:

- Don’t buy Atlantic salmon and steelhead, which are, for the most part, either farmed in net-pens or harvested from endangered populations.
- Do buy wild salmon harvested from well-managed, hatchery-free fisheries. For example, sockeye salmon from Bristol Bay, Alaska, or reef-net-caught pink salmon from Lummi Island, Washington.
- Don’t buy Pacific salmon from open-ocean, mixed-stock fisheries. A majority of these fish are often of hatchery origin, and more importantly, open-ocean harvest cannot discriminate between abundant and endangered stocks of fish.
- Do ask your fishmonger, chef or server where their salmon is from and how it was caught. This may lead to further confusion, but encourages support for responsible fisheries and allows seafood eaters to make better choices.

The results of hatchery removal vary from watershed to watershed, dependent on habitat condition and how much genetic damage the remaining wild fish population sustained from interbreeding with hatchery fish. But it can happen fast: On the Toutle River in Washington State, seven years after the watershed was devastated by volcanic eruption (and the resulting cessation of the hatchery program), there were more wild winter steelhead spawning than in any other lower Columbia tributary. In Montana, within four years of stopping hatchery supplementation, the rainbow trout population was up more than 800% and their total biomass had increased by 1000%. On the Skagit River, four years after hatchery planting was stopped, the wild steelhead population, which had undergone a decades-long spiral, had increased to above the state’s current escapement goal.

It depends on whether we’re looking at short- or long-term opportunity. Science demonstrates that in the presence of hatchery fish, wild fish populations trend toward zero. Meanwhile, hatchery fish populations, due to inbreeding and domestication, trend toward zero over time as well. Which means if we keep relying on hatcheries, we will experience declining fishing opportunities, and eventually, no fish at all.

On the other hand, an investment in wild fish recovery, while it may reduce short-term fishing opportunity in some places, is the only option if we want our kids and theirs to enjoy cold-water fisheries in the future. The good news? In many watersheds, the recovery of wild fish populations after removing hatcheries—as we’ve experienced with the populations of the Toutle River, Skagit River, Eel River, countless rivers in Montana, Oregon coastal coho and others—will be faster and more robust than most anglers can imagine. Which means a return to abundant, harvestable numbers of fish, and expanded fishing opportunity for us all.

Fish Informed Take Action: We respectfully ask our fellow anglers to join us in spending an equal amount of time and money on conservation as we do on actually fishing. Join, volunteer and support groups that are working to protect the resource. Learn More
Eat Informed Know where your seafood comes from.
Ask questions, be informed and eat smart.
Buy wild salmon from well-managed, hatchery-free fisheries.
For example, sockeye salmon from Bristol Bay, Alaska, or reef-net-caught pink salmon from Lummi Island, Washington.
Don't buy Atlantic salmon or steelhead.
These species, for the most part, are either farmed in net-pens or harvested from endangered populations.
Eat bait & bivalves.
Go lower on the food chain with smaller fish, including herring, anchovies and smelt. Mussels, oysters and clams improve water quality and provide habitat for other aquatic life where they are cultivated.
Don't eat open-ocean, apex predator fish.
Swordfish, bluefin tuna, Chilean seabass and other large fish at the top of the food chain are vulnerable to overfishing and can accumulate high levels of toxic chemicals.
Screenings Artifishal will be showing in Patagonia stores, film festivals, community events and in theaters. To host a screening of your own, contact artifishal@picturemotion.com
5/15/2019
5:30pm
Madison, WI
Fontana Sports Specialties
5/16/2019
5:00pm
Helena, MT
Capital High School Auditorium
5/16/2019
7:00pm
Shepherdstown, WV
Robert C. Byrd Center for Congressional History and Education
5/16/2019
7:00pm
Pinedale, WY
Two Rivers Fishing Co.
5/21/2019
7:00pm
Fair Oaks, CA
Sacramento Waldorf School
5/22/2019
6:00pm
Calgary, AB
Patagonia Calgary
5/23/2019
7:10pm
San Luis Obispo, CA
Cal Poly Orfalea College of Business Building 3, room 213
5/23/2019
7:00pm
Vancouver, BC
Patagonia Vancouver
5/27/2019
7:00pm
Fort Collins, CO
Avogadro's Number
5/29/2019
7:00pm
Atlanta, GA
Patagonia Atlanta
5/30/2019
5:30pm
Kapaa, HI
Dolphin Touch Wellness Center
5/30/2019
7:00pm
Tacoma, WA
Blue Mouse Theatre
5/30/2019
6:30pm
Manchester, VT
Manchester Community Library
5/30/2019
7:00pm
Boulder, CO
eTown Hall
5/31/2019
7:00pm
Keene Valley, NY
The Mountaineer
5/31/2019
7:00pm
Lakeville, CT
Indian Mountain School
5/31/2019
7:00pm
Boulder, CO
eTown Hall
6/6/2019
7:00pm
Nova Scotia, Canada
Astor Theatre
6/6/2019
6:30pm
Palo Alto, CA
Patagonia Palo Alto
6/6/2019
6:30pm
Toronto, ON
Patagonia Toronto
6/6/2019
7:30pm
St. Paul
Patagonia St. Paul
6/11/2019
8:00pm
Tofino, BC
Tofino Legion
6/11/2019
7:00pm
Fairfield, CT
Fairfield Theater *
6/11/2019
8:00pm
Salt Lake City, UT
Patagonia Outlet Salt Lake
6/12/2019
7:30pm
Rochelle Park, NJ
American Legion Hall
6/12/2019
8:00pm
Minneapolis, MN
Tattersall Distilling
6/13/2019
7:00pm
Washington, DC
Patagonia Washington DC
6/14/2019
7:00pm
Boulder, CO
Patagonia Boulder
6/15/2019
9:00pm
Asbury Park, NJ
Glide Surf Co
6/20/2019
4:30pm
Ketchum, ID
The Community Library
6/21/2019
7:00pm
Sun Valley, ID
Sun Valley Opera House
6/23/2019
6:00pm
Boise, ID
Red Feather Lounge Cellar
6/23/2019
5:00pm
Eden Mills, ON
Eden Mills Community Hall
6/25/2019
6:00pm
Pittsburg, PA
Patagonia Pittsburg
Meet the Filmmakers
Josh Murphy Director/Producer/Co-writer

Josh Murphy is a director and producer of film and commercials who produced HERE ALONE (winner 2016 Tribeca Audience Award Narrative Feature) and co-produced the 2010 feature THE RIVER WHY and the 2018 feature documentary THE PUSH. He was trained as a natural resource scientist and fisheries biologist and his childhood idol was filmmaker/environmentalist Jacques Cousteau.
Laura Wagner Producer

Laura Wagner’s recent film credits include IT FELT LIKE LOVE (Independent Spirit Award Nomination), TRACKTOWN, EASY LIVING, and MEMORIAL DAY. She is the recipient of the Sundance Institute’s Creative Producing Fellowship and Lab, the San Francisco Film Society’s Kenneth Rainin Foundation Fellowship and Grant, the IFP/Cannes Marché du Film Producer’s Network Fellowship, a Film Independent award, and the Rotterdam Lab Fellowship.
Yvon Chouinard Executive Producer

Yvon Chouinard is an itinerant adventurer, passionate activist and iconoclastic businessman. He is the founder of Patagonia, a company known for its environmental and social leadership. Chouinard is an avid mountain climber, surfer, gardener and falconer and is particularly fond of tenkara fly fishing. His books include Climbing Ice, Let My People Go Surfing, The Responsible Company, Simple Fly Fishing and most recently Some Stories. He was executive producer of the 2014 award-winning documentary DamNation.
Collin Kriner Co-writer/Editor

Collin Kriner is a versatile editor whose work spans comedic commercials, documentaries, and dramatic narrative films. In 2015, he and Josh Murphy co-founded the San Francisco-based production company Liars & Thieves!
Dylan Tomine Producer

Dylan Tomine is a Patagonia fly fishing ambassador, author of Closer to the Ground: An Outdoor Family's Year on the Water, In the Woods and at the Table, and a producer of the film Artifishal. He lives and fishes in Washington State with his two kids, Skyla and Weston, and their furry, four-legged sister, Halo.